ST. LOUIS, July 31, 2015 – The St. Louis Cardinals have launched the Ultimate Fan Broadcaster Video Contest challenging fans of all ages to make a video demonstrating that they have what it takes to go behind the microphone in the Cardinals radio or television booth. In addition to having at least a portion of their video shown on the Cardinals telecast and heard on the team’s radio broadcast, one talented winner will receive a special, once-in-a-lifetime, VIP experience that includes tickets in the President’s box, and an exclusive behind-the-scenes visit to the FOX Sports Midwest and KMOX broadcast booths.
“This contest is ideal for fans who have dreamed about being in the Cardinals broadcast booth calling the winning play live in a World Series Championship game,” said Ron Watermon, Vice President of Communications. “We are encouraging fans to have some fun, show us their talent and help us celebrate the great legacy of Cardinals broadcasters past, present and, maybe…if all goes well…even future.”
Fans who participate in the Cardinals Ultimate Fan Broadcaster Video Contest are asked to create a video up to two minutes in length that demonstrates that fans’ unique talent. Fans can show the team they have what it takes to do play-by-play, share the color of the game, or even serve as the team’s post-game analyst. Fans are encouraged to either show the team their serious chops as a broadcaster, or offer a tribute to one the Cardinals’ many great team broadcasters – current or past – by sharing their imitation of that broadcaster. Fans who opt to imitate their favorite broadcaster must keep it in good taste and good fun, while remembering that imitation is the highest form of flattery.
The Cardinals Ultimate Fan Broadcaster Video Contest is one of several #CardsFanFlix promotions the team has undertaken this season to encourage fans to create videos that celebrate the St. Louis Cardinals. More than seventy fans submitted videos to the Ultimate Fan Video Contest in March, with Rev. Robbie Sondag of Fort Wayne Indiana being crowned the winner with this video. More than forty fans submitted music videos in the Take Me Out to The Ballgame Music Video Talent contest, with Germantown Elementary School being crowned champions with this video after more than 11,000 votes were cast in fan balloting. Other #CardsFanFlix initiatives included the team’s 2015 All-Star Campaign Video the Vote promotion, as well as the team’s season-long celebration of Red Schoendienst, #LoveRed2, where fans are encouraged to share via social media (using the hashtag #LoveRed2) congratulatory video messages to the beloved Hall of Famer who is celebrating 70 seasons and counting in an MLB uniform.
Through the #CardsFanFlix fan engagement initiative, the team hopes to tap into the increasing trend of user-generated video content made possible by advances with mobile technology and social media. Social media platforms such as Facebook, Vine, Instagram and Twitter have all seen increased video content. YouTube estimates that approximately 300 hours of video is uploaded to YouTube every minute.
Fans can learn more about the Cardinals Ultimate Fan Broadcaster Contest at and #CardsFanFlix at cardinals.com/fanflix. Fans can join the conversation by using #CardsFanFlix and #CardsFanCaster.