October 20, 2015

Cardinals Fun Facts - Social Media

The Cardinals website Cardinals.com is very popular with fans, drawing over 28.6 million visitors in season (March-September) and 1.2 million unique visitors a month.
The Cardinals have experienced dramatic growth in the team’s social media platforms in recent years. In May of 2010, when the team used Twitter to launch Stand for Stan to celebrate Stan Musial, the team had just over 5,000 followers. Today, the Cardinals have more than 700,000 followers on Twitter, making @Cardinals one of the largest accounts in MLB (8th). The Cardinals have more than 2.3 million fans on Facebook (6th in MLB), and over 350,000 followers on Instagram as well as a growing presence on other social media platforms such as Vine, Tumblr, Pinterest and Google Plus. In March 2015, Forbes listed the Cardinals social reach (a combination of Facebook fans and Twitter followers as a percentage of the team’s metropolitan population) as among the best in MLB (3rd behind the San Francisco Giants [#1] and the Boston Red Sox [#2]). The Cardinals’ various innovative social media efforts, such as the LoveRed2 campaign, Facebook Fridays with Fredbird, the #VoteSTL All-Star balloting campaigns, and the #Cardsfanflix video contests have been designed to take advantage of communication mediums that are transforming how fans interact with the club.
For the 2015 season, the St. Louis Cardinals developed #CardsFanFlix - an ongoing fan engagement initiative to encourage fans to create videos that celebrate the Cardinals. Throughout the season, hundreds of fans have collectively participated in the various #CardsFanFlix promotions (The Cardinals Ultimate Fan Contest; The Take Me Out to the Ballgame Music Video Contest; The Cardinals Ultimate Fan Broadcaster Contest; the 2015 All-Star Video The Vote promotion; the Greatest Postseason Moments Contest; and, the season long celebration of Red Schoendienst -#LoveRed2). During the 2015 Postseason, the Cardinals are promoting a unique #12inStL Fan Video Rally to encourage fans to demonstrate their enthusiasm and support for the Cardinals by sharing a video. The first five hundred fans to share a video with the team during the postseason will be sent two complimentary official #12inStL Cardinals Rally bands. Through the #CardsFanFlix fan engagement initiative, the team hopes to tap into the increasing trend of user-generated video content made possible by advances with mobile technology and social media. Social media platforms such as Facebook, Vine, Instagram and Twitter have all seen dramatic increases in video content in recent years. YouTube estimates that approximately 300 hours of video is uploaded to YouTube every minute.