June 30, 2017

Cardinals FYI

#CardsRatPack Campaign Launched to Honor Whitey Herzog
On June 9, the St. Louis Cardinals formally launched #CardsRatPack to honor Hall of Fame Manager Whitey Herzog and raise money for the Whitey Herzog Youth Foundation.  The campaign will center on a pack of 24 illustrated baseball cards that come to life as part of a weekly cartoon series on the team’s digital and social media platforms designed to convey an important part of Whitey’s life, career and the pack of players he managed.  The animated series will debut on Wednesday, July 12, and a new episode will be released via social media each Wednesday (#Whiteyball Wednesdays) and Friday.  Additionally, the team will release a limited number of corresponding illustrated #CardsRatPack baseball cards.

The team is also encouraging fans to show their affection for the White Rat all season long by sharing video memories, photographs and other messages via social media using the hashtag #CardsRatPack.  As part of the #CardsRatPack campaign, the team is sponsoring a one-of-a-kind video contest asking fans to share their favorite Whiteyball memory for a chance to have their personal video transformed into a professionally animated cartoon that would punctuate the #CardsRatPack series.  Fans can learn more about the campaign and video contest at cardinals.com/ratpack.


Paper Yadi
With his recent contract extension through 2020, Yadier Molina joins an elite group of players who could play their entire career with one team.  Let Yadi know how happy you are he will be a career Cardinal by taking a photo of yourself with Paper Yadi and sharing on social with #YadiYadiYadi.  You may even see your Paper Yadi post on the club’s social media pages or on the Busch Stadium scoreboard!  Go to cardinals.com/yadi to download and print your Paper Yadi today.


Mobile Friendly Fan Food Guide
The Cardinals Fan Food Guide is available at cardinals.com/food and via the MLB.com Ballpark mobile app to help fans locate their favorite food and beverages at Busch Stadium.  In addition to showing where each concession item may be purchased, the Cardinals Fan Food Guide also includes a photo of each item, as well as its price.  Fans can browse all concession options around the stadium generally via the A-Z listing or can target specific alcoholic and non-alcohol beverages and deserts.  The Cardinals Fan Food Guide even gives fans the ability to sort offerings by Healthy Choices & Special Dietary Requests.

Fans can access the Cardinals Fan Food Guide from their mobile devices while attending a Cardinals game by using the public facing WiFi (CardinalsWiFi) that was launched at Busch Stadium earlier this season.


New Concessions
Delaware North Sportservice, the club’s concessionaire for more than 50 years, is preparing to welcome fans back to Busch Stadium.  Delaware North Executive Chef Larry Johnson and his culinary team have developed a few new menu items for the 2017 season, including:
·         Deluxe Sausages: Three different 1/3 pound links including our Old World Bratwurst, served with sauerkraut; our mild Italian Sausage, served with sautéed peppers and onions; and our medium heat Chorizo, served with sautéed peppers and onions.  All deluxe sausages are served exclusively at our “Crowd The Plate” stand in Section 148 and can be purchased a la carte for $9 or as a combo with tater tots for $14.25.
·         The Redbird: The winner of our Fan Food Challenge, the Redbird is a crispy breaded chicken breast, tossed in buffalo wing sauce, topped with Provel cheese and served on an egg Kaiser roll.  The Redbird will be served exclusively at our “Double Play Tap & Grill” stands located in Section 135 and the Perficient Perch in Section 359.  Served with tater tots for $14.


Cardinals Authentics
Cardinals Authentics will commemorate the 50th anniversary of the 1967 World Series Championship team by offering autographed pictures, baseballs and other memorabilia from Mike Shannon, Orlando Cepeda, Lou Brock, Bob Gibson and Red Schoendienst including a framed, limited edition, enlarged print of a World Series Game 4 ticket signed by all five players and a limited number (#’d to 67) of autographed and inscribed baseballs by Bob Gibson celebrating his three World Series wins.  Cardinals Authentics will also commemorate the 125th anniversary of the franchise with unique collectible items as well.

Fans can pre-order game-used bases for any game in the 2017 season by calling 314.345.9851 or emailing gameused@cardinals.com.

Fans can visit one of the two Cardinals Authentics locations inside Cardinals Nation or in the Ford Plaza to shop for authentic Cardinals gear and to take home a piece of the game.  Cardinals Authentics specializes in official, game-used, limited edition and autographed memorabilia direct from the club.  Both shops offer a great selection of current and vintage Cardinals apparel, as well as one-of-a-kind collectibles.  The Cardinals Nation location is open daily from 10:00 a.m.—8:00 p.m. (April-October) and 10:00 a.m.—6:00 p.m. (November-March).  On game nights, the Ford Plaza shop will remain open 30 minutes after last pitch while the Cardinals Nation shop will remain open one hour after the final pitch.  Visit cardinals.com/authentics or follow them on Twitter @CardsAuthentics.  (#CardsAuthentics)


Cardinals Hall of Fame and Museum
The Cardinals have launched a new museum membership level for fans desiring the most premier level of benefits. Benefits of the Ultimate Cardinals Museum Membership include a bronze mini plaque engraved with the member’s name, an autographed bat and baseball from a Cardinals Hall of Famer, VIP seating for two at the Cardinals Hall of Fame Induction Ceremony and much more.

The Cardinals are proud to continue to offer the Individual ($50) and Family ($85) Museum Membership options for fans in 2017.  Membership benefits include unlimited museum admission for one year, guest passes, limited edition bobbleheads of Dizzy Dean and Ted Simmons, discounts to the Cardinals Authentics Shop & Cardinals Nation Restaurant, and access to select presales and member-only events.  Visit cardinals.com/membership for a detailed list of membership benefits.

The Cardinals Hall of Fame and Museum within Cardinals Nation features the largest team-held collection in baseball.  The collection is second only to the National Baseball Hall of Fame in terms of size with over 22,000 memorabilia items and hundreds of thousands of archival photographs.  Be sure to check out this year’s special gallery, Women in Baseball: How They Made History, which examines women’s involvement and contributions to St. Louis baseball and the game at large.  The Museum is open daily from 10:00 a.m. – 6:00 p.m. and remains open through the 7th inning on home game nights.  Adult admission is $12, and tickets can be purchased at cardinals.com/museum (#CardsMuseum).


Cardinals Nation Restaurant and Bar
New for 2017, the Cardinals have launched the Cardinals Nation Food Truck.  Serving a combination of ballpark fare and unique culinary creations, the Cardinals Nation Food Truck will be located at 8th and Clark on game days, and will hit the streets around the city for lunch service.  The food truck menu consists of 10 entrée offerings including fan favorites from the Cardinals Nation Restaurant like the Cardinals Nation Nachos and Four Cheese Mac & Cheese, along with fun new selections such as Bacon Ribs and the Twisted Cheddar Brat.  In addition to taking part in local fairs and festivals, the food truck will be available for corporate and social events, catering and will be part of the Cardinals outreach throughout the St. Louis community.  Fans can follow the #CardsFoodTruck on Twitter @CardsFoodTruck for weekly truck location announcements.  To view the full menu, fans can visit cardinals.com/foodtruck.

Cardinals Nation will continue to host the Official Pre-Game Party of the St. Louis Cardinals.  This ticketed pep-rally style party is located in the Hall of Fame Club on the second floor, two and a half hours prior to every Cardinals home game during the 2017 season.  The exclusive pre-game event includes a full buffet menu, all-inclusive bar and a DJ or live music all the way until first pitch.  Tickets for the Opening Day Official Pre-Game Party are currently sold out.  Tickets for future Pre-Game Parties can be purchased at cardinals.com/pregame, at any Busch Stadium box office or at the Cardinals Museum.

Open daily, Cardinals Nation is the year-round home to Cardinals fans offering a variety of weekly programming and special events.  This season, fans won’t want to miss the following highlights:
·         Happy Hour at Cardinals Nation: Enjoy $5 souvenir drafts and lemonades along with your choice of five different $5 appetizer selections: Buffalo Wings, Smothered Bratzel, Mini Corn Dogs, Pulled Pork Sliders and Burger Sliders every Monday-Friday, excluding home game dates, from 3–7p.m.
·         $3 Thursdays: Enjoy $3 Budweiser family pints, call cocktails and house win while you take part in interactive games, trivia and giveaways with DJ Joe every Thursday, excluding home game dates, from 4–10p.m.


Ballpark Village
Ballpark Village is the premiere dining, drinking, and entertainment destination in the region.  Located in the heart of St. Louis' central business district adjacent to Busch Stadium, Ballpark Village hosts events 365 days a year, providing patrons with a variety of entertainment, food and beverage, and on-site parking in one location.

No ticket, no problem!  Ballpark Village offers an unprecedented watch party experience with over 1,200 square feet of TVs, direct stadium feed, Budweiser Brew House Deck Parties post-game every Friday with DJ Todd Thomas and Official Cardinals Away Game Watch Parties with premium giveaways. 

On Saturday, July 22, multi-platinum rock bank Bush will perform on the outdoor Busch II Infield Stage.  General Admission tickets are on sale for $15 in advance and $20 on the day of the show.

On Sunday, July 23, don’t miss a fun downtown hoedown as Broseph E. Lee, Travis Marvin and Ashley McBryde will perform on the outdoor Busch II Infield Stage.  Tickets are just $5 in advance and $10 on the day of the show.


Cardinals Kids Club
The Cardinals Kids Club is the exclusive club for Redbird fans ages 13 and under.  The 2017 Kids Club membership package includes two tickets to a 2017 Cardinals game, access to the Member’s Only autograph party at Busch Stadium, first in-line access for Kids Run the Bases presented by Prairie Farms, a duffel bag, hat, lanyard, lapel pin, a Fredbird action figure and more.

Membership packages may be purchased at Busch Stadium at the Cardinals Kids Club kiosk located in Family Pavilion or online at cardinals.com/kidsclub.


New Cardinals Magazine Features Jedd Gyorko, Cardinals Karaoke & John Mozeliak
Cardinals Magazine continues its quarter-century anniversary campaign with a trio of illuminating features.  First, go inside the general manager’s suite at Busch Stadium for an evening of baseball with John Mozeliak, where you’ll discover how the GM watches the game in great detail.  Next, embark on a wild ride behind the scenes for Cardinals Karaoke—now a viral video sensation—where you’ll learn how we chose the playlist, procured a Porsche, convinced Adam Wainwright and Co. to get involved and much more!  Then, the journey continues down a county road back to West Virginia where we reveal the legend of Jedd Gyorko through the eyes of family, friends and coaches who shaped his life and athletic endeavors.

These stories represent a small sample of the all-star content inside every edition of the magazine widely regarded as the best in baseball.  From our exclusive player columns featuring Dexter Fowler and Lance Lynn to our spotlight on the coolest jobs in baseball—all complemented with some of baseball’s best photography—you’ll discover that Cardinals Magazine is your passport to the extraordinary!
   
Pick up this must-read issue at retail locations throughout Busch Stadium, including from vendors inside stadium gates, team store locations, portable red merchandise carts, Majestic and Cardinals Authentics stores inside Ballpark Village and the Cardinals Authentics Shop in Ford Plaza.  Throughout metro St. Louis, the magazine is available for purchase at major retailers like Cardinals Clubhouse mall stores, Dierbergs, Schnucks, Shop ‘n Save, QuikTrip and Walgreens.

Print subscriptions are available at cardinals.com/magazine or by calling 314-345-9000.  If you sign up today, you’ll receive 4 free tickets to a 2017 home game.  For additional team coverage, follow Cardinals Magazine on Twitter @CardsMagazine and watch our weekly segments on the Cardinals Insider TV show. #CardsMag25


2017 Official Scorecard Celebrates Club’s 125th Anniversary
Featuring the cover artwork of acclaimed St. Louis illustrator Mike Right—the scorecard designer since 2003—this season’s scorecard celebrates the franchise’s 125th anniversary logo paired with 12 Cardinals utilized by the club through the decades. Inside, you’ll find a tutorial on how to keep score the “Cardinal Way,” a method practiced by club officials since the 1940s.

Purchase the scorecard individually—or with the latest edition of Cardinals Magazine for just $5—from Busch Stadium vendors inside the gates, team store locations, red merchandise carts and Cardinals Authentics. Purchase additional scorecards at cardinals.com/scorecard.


Cardinals in the Community
Cardinals Care (#CardsCare) was established to give fans a way of teaming up with Cardinals players and the organization to help children in our community—both on and off the baseball field.  Established in 1997, Cardinals Care has invested over $22 million to support St. Louis area children and built or renovated 22 youth ball fields in local under-resourced neighborhoods.  Most recently, the Cardinals dedicated Adam Wainwright Field at Bob Russell Park in August 2016.

This season marks the 14th year of Cardinals Care’s innovative Redbird Rookies program, a free baseball league for kids who otherwise might not have the opportunity to play.  In addition to providing all the uniforms, gloves, bats, balls and other equipment needed for each team, Redbird Rookies also provides extensive off-field support in the areas of health, education, mentoring and the cultural arts for each of the nearly 4,500 kids who participate in the program each year.  Fans can learn how to support Cardinals Care by visiting cardinals.com/community.

Fans can support Cardinals Care by donating directly at cardinals.com/donate or in a variety of ways:
  • Cardinals Care 6K Run/Walk: Registration is now open for the eighth annual Cardinals Care 6K and One Mile Fun Run set for Sunday, September 17 at 8:06 a.m.  Those interested in participating are encouraged to learn more and register at cardinalscare.org (#CardsCare6K).
  • 50/50 Raffle: Fans 18 and older may play the Cardinals Care 50/50 Raffle by going to any of the seven ticket kiosk locations throughout the stadium from the time gates open until the middle of the 7th inning.  One lucky fan will receive 50 percent of the gross proceeds from the game's raffle ticket donations and the other half will benefit Cardinals Care.  For past winning raffle numbers and kiosk locations, visit cardinals.com/5050.


Cardinals Insider with Ozzie Smith
Cardinals Insider, the club’s weekly half-hour new magazine television show, made its season debut on March 26 with new host Ozzie Smith.  Now in its second season, Cardinals Insider with Ozzie Smith is available within 17 television markets in eight states.  Over the offseason, a new digital newsroom was constructed within the Cardinals press box to house the team’s multimedia video unit.  Five full-time journalists were hired to provide fans with behind the scenes access and daily content for the team’s various digital and social platforms including cardinals.com, YouTube, Facebook, Twitter and Instagram.

The show features a mix of news, player profiles, exclusive interviews, in-depth features, and a look back in team history with exclusive content from the team’s large archive and extensive museum collection.  In addition to offering fans an unprecedented view behind the scenes with the team, the show also places a strong emphasis on fan engagement and leveraging the team’s social media to enrich the viewer experience.  New episodes air locally on KSDK every Sunday at 10:00 a.m.  More information about the show, including previous episodes and a full list of affiliates and show times, can be found at cardinals.com/insider.  (#CardsInsider)


Cardinals Work #4AGreenerGame
For the first time in Busch Stadium’s history, the Cardinals will be purchasing enough Renewable Energy Credits from Ameren Missouri Pure Power to offset 100% of the energy consumption used at the ballpark for every regular season game in 2017.

The Cardinals Knight FM Green Team is a group of volunteers who walk down the aisles of the seating bowl in-between innings collecting recyclables from fans and promoting recycling at Busch Stadium.  In exchange for their services, volunteers are able to watch the game in standing room only sections of Busch Stadium, as collections are only done in-between innings and during pitching changes so as not to disturb fans trying to watch the game.  To volunteer or learn more, visit cardinals.com/green (#4AGreenerGame).


Fredbird Fridays
Every Friday, Fredbird and Team Fredbird will appear somewhere within Cardinal Nation to give away a select number of free tickets or items to lucky fans on a first come, first served basis.  Be sure to join the fun.  To find out where Fredbird will be each week follow us on Facebook at facebook.com/cardinals and on Twitter @Cardinals, or visit cardinals.com/fredbirdfridays for more details (#FredbirdFriday).


Cardinals Fan Engagement Video Initiatives
#CardsFanFlix is the St. Louis Cardinals ongoing fan engagement initiative developed to encourage fans to create videos that celebrate the team.  Throughout the season, the Cardinals sponsor a variety of promotions, contests and campaigns under the umbrella of #CardsFanFlix asking fans to creatively use video to demonstrate their enthusiasm and support of the team while also having some fun:
·         The Second Annual Take Me Out To The Ballgame Talent Video Contest was launched in March, encouraging fans to submit videos of them singing their best rendition of “Take Me Out to the Ballgame.”  The winning video, which will be selected by a fan vote, will be shown on the scoreboard at Busch Stadium before the Cardinals—Rockies game on July 26.  The winner will also be treated to a VIP experience that includes 12 tickets to the game.  Fans can vote for the winner among a number of finalists online from June 2-30 at cardinals.com/talent (winner to be announced July 3).


Follow the Cardinals on Social Media
Join the Cardinals throughout the season on a variety of social media platforms including Twitter (@Cardinals), Facebook (facebook.com/cardinals), Instagram (Cardinals), Snapchat (cardinals), Pinterest (pinterest.com/cardinalsmlb), Tumblr (stlcardinals) and Google + (St. Louis Cardinals).  Fans will get an inside look at the team, exclusive promotions and giveaways, breaking news, behind-the-scenes photos, videos and much more.  For more info, and a list of verified player twitter accounts, visit cardinals.com/connect.  Join the conversation using #STLCards.

The Cardinals have also launched a Spanish language Twitter account (@cardenales) and Facebook account (facebook.com/stlcardenales) in an effort to reach a rapidly growing segment of the team’s domestic and international fan base.  Followers will see real time updates about the Cardinals and unique Spanish language content designed to take fans behinds the scenes with the team.  Furthermore, Los Cardenales, a dedicated Spanish language video page, has been added to the team’s website at cardinals.com/loscardenales.  Join the conversation using #STLCardenales.


2017 Official Team Media Guide
The Cardinals official team Media Guide has long been relied upon by journalists and broadcasters who cover the team.  Containing stats, photos and biographies of every player in the Cardinals organization, along with the definitive history of the club since its inception, the 2017 Media Guide is the most comprehensive book about the Cardinals.  The 2017 Media Guide is available for $20 at the Official Cardinals Team Store, the Cardinals Authentics Shop or online at cardinals.com/mediaguide.


Prohibited Items & Bag Inspection Policy
Fans are still allowed to bring their own food and beverages into Busch Stadium for all 81 games.  However, some items will no longer be permitted to be brought through the gates.  Outside cups (e.g. fast food/gas stations cups), mugs and thermoses are prohibited.  All drinks must be factory sealed, in clear plastic bottles no larger than two (2) liters.

Multi-compartment backpacks are no longer permitted inside the ballpark.  Duffel bags, tote bags, cinch bags, diaper bags and purses no larger than 16” x 16” x 8” are still allowed.  Additionally, ice packs are prohibited unless required for a medical condition.  Fans can still bring loose ice to keep food and beverages cold.  For a full list of permitted and prohibited items, visit cardinals.com/security.


Fan-Friendly Values
  • Dynamic Deals of the Week: The Cardinals’ dynamic pricing system allows them to offer outstanding ticket savings to fans throughout the season.  Special values will be highlighted each Monday as part of the “Dynamic Deals of the Week” promotion.  Fans can view the Dynamic Deals at cardinals.com/dynamicdeal.
  • KMOX 1120 First Pitch Tickets: At 9:00 a.m. on the day of each game, the first 275 fans may purchase a voucher good for two tickets to that day’s game for just $11.20.  The voucher may be redeemed 10 minutes before the scheduled start of the game.  The tickets may be anywhere in the park, depending on availability.  Visit cardinals.com/firstpitch for full details.
  • Coca-Cola Sundays: Enjoy Sunday games in select Pavilion and Terrace level seats at a special low price.  Each ticket purchased also includes a free Coca-Cola and a Hunter hot dog. Tickets start at just $10 each!  Visit cardinals.com/cocacola to purchase tickets or for more details.
  • Phillips 66 Discount Ticket Offer: Fill up with 8 gallons or more at participating Phillips 66 and receive a voucher for up to 50% off a pair of tickets to a Cardinals game.  Visit cardinals.com/phillips66 for details.
  • Cardinals/Six Flags Double Play Combo: Each Double Play Combo includes a ticket to a 2017 Cardinals game and one single-day admission to Six Flags for just $55.  Visit cardinals.com/sixflags to purchase Double Play Combos or for more information.